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Enquirer Consulting Group / Prepared for Carestream America
Kickoff / August 2026

Total Skin Science.
The launch, engineered.

Two products, one campaign, and the buyers already mapped. Today we agree the scope, and the engine starts inside your timeline.
MapBuildRunOwn
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
Where we left it, August 5

Your timeline. Our engine inside it.

01
One campaign umbrella: Total Skin Science. Two products under it, the Celltermi exosome line and Bella MD, run together in one protocol or sold on their own.
02
The buyers: med spa, dermatology and plastic surgery owners. Reached one to one from a real, personal profile. Not a company page. Your call, and the right one.
03
Outreach only pays if someone owns the follow-up. Your rule. This whole plan is built around it, and you will see exactly how.
You are building the internal plan. We built the outside of it: the market, the machine, and the rhythm. Nothing here needed homework from your side to start.
Confidential, prepared for Carestream America
The market, mapped this morning

Your buyers are countable. So we counted them.

4,591
US med spas in our data layer
567 owner and director level contacts
10,573
US plastic surgery and dermatology practices
1,218 decision-maker contacts
3,190
US pain management clinics, when you widen beyond the launch
separate audience, separate play
527
Med spas in Florida alone
63 owner and director contacts
Live counts pulled from our data layer this morning, August 19. These are floors, not estimates: they only include practices carrying the specialty in their name. The real market is larger.
Almost nobody reaches these owners one to one. That is the window, and right now it is open.
Enquirer Consulting Group
Why now

A brand new line the market cannot find on its own.

01
Celltermi launched in June, nationally. A new name has no search demand and no installed base yet. Being found is slow. Being introduced, owner by owner, is fast.
02
The audience you have earned is not connected to you yet. Pro-Nox sits in over 3,000 offices; your company page has around 1,600 followers. The customers exist. The channel to them does not, yet.
03
Your June announcement traveled well in the press. That story should be working every month of this launch, not once, and the outreach lands warmer when the market has already read it.
None of this is a gap in effort. It is a lean team carrying seven product lines. The launch deserves its own engine, and that is what we bring.
Enquirer Consulting Group
Built around your rule

Hot leads never sit. Your rule, wired in.

One funnel

One owner at a desk

Every warm reply funnels to your one inside-sales owner, at a desk, responding in the moment. Nothing routes to a rep on the road.

Phone number = go

The takeover trigger

The sequence asks each buyer: email or cell? A phone number coming back is the handoff. Your person calls while the lead is hot.

Full visibility

You see everything, live

Who was reached, who replied, who was called, what happened next. Outreach problem or follow-up problem, you can always tell which.

Confidential, prepared for Carestream America
The engine, in plain terms

Every message, written for one real person.

01

Target

Med spa, derm and plastic surgery owners, county by county. Not a bought list.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply lands with your one owner, with the buyer's details attached.

04

Your person calls

Minutes, not hours. While they are still thinking about you.

Your customer and partner accounts are excluded before the first message goes out. That exclusion list is one of today's six decisions.
Enquirer AI is the outbound engine of Enquirer Consulting Group
The launch, amplified

A launch story the market reads, not just a press release.

01
We publish. Enquirer Consulting Group sits inside the group behind Business Enquirer, with a dedicated US medical and pharma edition. Real editorial behind Total Skin Science.
02
The feature: Carestream America as the exclusive US partner for the line, with a short executive Q and A, timed to land as the campaign goes live.
03
Then it works twice. The feature becomes a forwardable, third-party asset your reps send and your manufacturer partner shares, with a real social cadence behind it.
Your June release proved the story travels when you tell it. We make telling it a rhythm, not an event.
Enquirer Consulting Group
How we run it together

A unit that reports to you, not a vendor you have to chase.

Weekly review

One standing call a week. What went out, what came back, what changes next week. Decisions made live, not lost in email chains.

Daily rhythm

A morning briefing of live conversations that need a reply, and a live view your managers can check any time. Nothing waits for a monthly report.

One point of contact

Copy, data, editorial, reporting: one accountable team behind all of it. You never manage vendors, that burden is ours.

This is how we run our fullest engagements today. Part of this call is sizing which level of it Total Skin Science actually needs.
Enquirer Consulting Group
The engagement, three shapes

Scope decides the shape. Priced live, on this call.

SHAPE 01

Engine

The outbound engine: seat, data, personalized outreach, warm replies funneled to your one owner. The plan we first scoped in the spring.

SHAPE 02

Launch engine

The engine plus the launch: the Total Skin Science campaign across the mapped market, with the editorial feature and social cadence behind it.

SHAPE 03

Full unit

A complete outbound business unit: engine, launch, CRM and phone integration, per-rep expansion, daily briefing, weekly review, hands on with your team every week.

No proposal PDF, no surprise number later. We agree the scope on this call, and you hear the price on this call.
Confidential, prepared for Carestream America
What we decide today

Rachel asked the right question: what do we need to decide? These six things.

  1. Lines. Total Skin Science first. Does anything ride alongside it, or wait?
  2. Territory. Florida first, or national from day one. The exclusivity is national.
  3. The owner. Who is the one inside-sales person replies funnel to, and whose profile carries the outreach?
  4. Systems. CRM, phone, calendar. What we plug into decides the shape.
  5. Exclusions. Your customer and partner list, so no one you already work with is ever contacted.
  6. Success and cadence. What a good first quarter looks like, and the weekly review slot.
Enquirer Consulting Group
From this call

The first 30 days, inside your launch timeline.

Days 1 to 3

Lock

The six decisions confirmed in writing. Exclusion list in. Seat and owner named. Success numbers agreed.

Week 1

Build

Target list built across the mapped market. Messaging written in your voice, approved by you. Routing wired to your owner.

Week 2

Live

First personalized outreach goes out. First replies land with your owner. Live view switched on for you and Rachel.

Day 30

Review

Real numbers on the table. Tune or widen. The editorial feature slot booked into the launch calendar.

The marketing timeline you are building stays yours. This slots into it. It does not replace it.
Enquirer Consulting Group
Proof, in their own words

Real US medical clients. On camera. One of them is on this call.

Watch
Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
Watch
Paul Smaldone
Sales Director, Innovative Medical. Former med spa owner, now with ECG
Tools like Enquirer AI allow us to personalize outreach at scale in a way that simply wasn't possible before.
32
Engaged leads in two and a half weeks, the live campaign we walked you through in April
2
Named US medical reference clients, on camera and in print
1
Point of contact, the whole specialist network behind it
Results we have achieved on strong campaigns, not a guarantee. We prove it on your numbers, in market, before anything scales.
Enquirer Consulting Group

The longest account to sign. Let's make it the longest running.

Dan Reeves, Founder   /   dan@enquirerai.com   /   +44 7848 450309
Enquirer AI is the outbound engine of Enquirer Consulting Group. Confidential, prepared for Carestream America.